MEDIA ADVISORY: Highway of Heroes Tree Campaign To Sprout Up in Whitby

WHITBY, ON– On Friday, November 2 at Intrepid Park, the Highway of Heroes Tree Campaign will plant 300 trees with members of the Canadian Armed Forces and local volunteers. Just ahead of Remembrance Day, the event will take place at the former site of Camp X, the legendary secret paramilitary training installation for covert agents during the second world war. 

Canada’s gardening guru, Campaign Chair and co-founder of the Highway of Heroes Tree Campaign, Mark Cullen will be opening the tree planting with a ceremony to recognize the Frank Cowan Company, Aeroplan/Avis and the Town of Whitby for their amazing support. 

Three years after its launch, the Highway of Heroes Tree Campaign continues to resonate with Canadians from coast to coast. The project will see 2,000,000 trees planted as a living, breathing tribute to those who have served their country in times of conflict. Located along the Highway 401 corridor between Trenton and Toronto, known as the Highway of Heroes, 117,000 of these trees will honour those Canadians who have fallen in war since the confederation.

Date: 

Friday, November 2, 2018 

Where: 

Intrepid Park, 2008 Boundary Rd, Whitby, ON

Time:

Media Check In: 9:45 a.m.
Opening Remarks: 10:00 a.m. – 10:25 a.m.
Photo Opp. / Interviews: 10:25 a.m. – 10:45 a.m.
Tree Planting: 10:45 a.m. – 12:00 p.m.

In Attendance:

Mark Cullen, Campaign Chair, Highway of Heroes Tree Campaign
Larry Ryan, President, Frank Cowan Company 
Rod Phillips, Minister of Environment, Conservation & Parks
Lorne Coe, MPP Whitby
Celina Caesar-Chavannes, MPP Whitby
Don Mitchell, Mayor of Whitby
John Henry, Mayor of Oshawa
Lynn Philip Hodgson, Camp X Historian 

RSVP Contact:      

Laura Steen
Strut Entertainment
Cell: 416.300.9254
laura@strutentertainment.com

About Highway of Heroes Tree Campaign 

When is a tree more than just a tree? The answer is when the tree is part of a memorial to honour Canada’s fallen heroes. We are planting 2,00,000 trees between Trenton and Toronto, one tree for every Canadian that has served during times of conflict since Confederation and including the war of 1812. 117,000 of the most prominent trees will be planted along and near the stretch of the 401 known as the Highway of Heroes, one tree for every life lost while serving in the Canadian Armed Forces. This tribute offers an opportunity to tell the story of those that have served in the Armed Forces and remind travellers along the highway of the great debt we owe these courageous Canadians. It will also provide a myriad of environmental benefits for generations to come. The Highway of Heroes Tree Campaign is supported by the Government of Ontario, Mark’s Choice, Landscape Ontario, TD Bank, Frank Cowan Company, Tree Canada, Every Tree Counts (a partnership between Toronto Parks and Trees Foundation and the City of Toronto), Rotary District 7070, Maple Leaves Forever, and the Garden Club of Toronto. To learn more, visit www.hohtribute.ca.

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About Highway Of Heroes

Contact

www.hohtribute.ca